Brief

Meerkat was asked by Bruntcliffe School in Morley to produce a cleanly-designed prospectus aimed at potential sixth formers which would be quite distinct from the main school version. The cost had to be within certain limits, and it had to be available digitally for the school’s intranet and website. Full details of all courses were to be included, with an overall emphasis on the strength of the sixth form community.

Solution

After meetings at the school with the Head of Sixth Form, staff and students, a decision was made that the prospectus should be in two colours and that it should incorporate portraits of existing sixth formers taken by a Meerkat photographer, together with appropriate copy and fully-checked information.

Outcome

The prospectus was widely viewed in its printed form and on the screen, and was credited as playing an important part in attracting students from Bruntcliffe and other schools in West Yorkshire. This led to another, completely updated, replacement prospectus two years later.